For Benchwarmers Sports Bar, we crafted a digital design, marketing, and merchandise strategy that blends retro sports aesthetics with modern appeal. We worked hand in hand for over a year with the visionaries behind the space to cultivate a strong brand identity from menu design all the way to sports merch. The visuals incorporate nostalgic sports memorabilia, vibrant color schemes, and vintage typography, capturing the golden era of athletics while offering a fresh, engaging brand experience.